Overcoming Resistance to change in business organizations
Jan
06
Building trust and confidence Is important In. overcoming resistance to change. Trust and confidence in management are directly related to past experiences. When management has misrepresented the results of changes, by falling to level off with employees, the resistance tends to become even. Greater Trust build up if management deals with employees in an opera and straight forward manner. Group participation is an effective way to build support for change. Usually more than one person is involved and a person’s behavior is firmly grounded in the different groups to which he belongs; hence the utilization of group forces will encourage an individual to change. The power of a group to Induce change depends partly upon the strength of the individual attachment to. it. The more attractive the group Is to each member, the greater is Its influence on that person. Influence is further increased if members with top prestige in the group support the change. In both formal and informal groups it is desirable to deal with the emotional content of change with its rational Implication. Intellectual commitment Is -necessary but by Itself it cannot guarantee support because mot changes have emotional and sentimental overtones.
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